Five Ways To Reach And Recruit More Diverse Job Applicants

Originally Posted On: Forbes.com

By: Forbes Human Resources Council

Diversity is essential to improving the makeup of any organization. With employees from different cultural, ethnic and educational backgrounds, your organization stands to gain both new insights and a competitive edge.

But for HR professionals, attracting a diverse range of applicants isn’t always easy. How can you effectively expand your outreach so that your application pool reflects more diverse job seekers? Below, five successful human resources executives with Forbes Human Resources Council share some proven strategies.

1. Offer Testimonials From Current Employees 

Encourage your employees to voice their experiences. Whether it’s through a Glassdoor survey or an employee profile on your website, your employees are your best ambassadors. – Rohit PaulAcademy For Urban School Leadership

2. Take Advantage Of Your Team’s TISI +% Network 

When it comes to recruiting talent, people follow people, not policies. Ensure that your recruiting team and hiring managers come from diverse backgrounds in terms of education and experience, they have a network, and they will be able to attract diverse job seekers. You should also look for people who have been through times of trial in their work life or people who moved to America and had to figure out their own way to succeed. These people often have strong characters and can bring contagious enthusiasm to your organization. – Ben MartinezHireVue

3. Post Jobs In Nontraditional Ways 

We not only post on job boards but in nontraditional locations, like Craigslist. This past year, we created a business card that served as a recruitment card and explained how to apply for a position. Team members would carry them around at networking events, workshops, or conferences to spread the word that we were hiring. – Heather NeisenTechnologyAdvice

4. Emphasize Cultural Fit 

Building your employer brand takes time. Before constructing, you want to determine the desired outcome. While you want to attract a diverse population of job seekers, there should be a consistent cultural aspect. Your brand should speak to a variety of different skills, education, and experience, but all employees should hold a similar set of ethics which align with the company’s core values. – Kelsey MartinBristlecone Holdings

5. Recruit Through Refugee Resettlements 

One service that serves as a gold mine for applicants is refugee resettlement programs. Often times, these programs have multiple people with great skills waiting for an opportunity. If you reach out to these organizations, they can help you find your candidate, pre-screen them, and even help that candidate gain skills to excel at the work. – Sarah O’NeillDigital Trends