Reno startup ranks among the most engaged workplaces

Originally Posted On: Northern Nevada Business Weekly

Northern Nevada’s rapidly growing fintech (financial technology) startup Bristlecone Holdings ranked among top performing companies in Gallup’s Q12 Employee Engagement survey. In the 93rd percentile, its employee engagement is almost three times the national average which stands at 32.6 percent according to Gallup’s most recent report.

“We know now an engaged workforce is a more productive workforce and we frankly can’t afford to be inefficient at this stage in our growth,” said Director of People and Culture Kelsey Martin in a press release. “Our employees are our best asset and this sort of feedback is wildly rewarding. We have built a team of incredible individuals and we want them to be happy. We continue to learn what that takes”

The 40-person staff at Bristlecone has grown quickly in the company’s short two and a half years. Martin credits the company’s success to several factors from smart hiring tactics, engaged senior leadership, strong co-working relationships, clear organizational goal-setting, and a culture that fosters a sense of empowerment for every employee. Like all other decisions made at the startup, hires are largely based on data. Each employee goes through a series of personality tests and interviews to qualify for a job with Bristlecone.

Gallup’s Q12 Survey is a 12-question survey described as “the most effective measure of employee engagement and its impact on the outcomes that matter most to business.” Engaged employees are defined as those who are involved in, enthusiastic about and committed to their work and workplace.

“The culture is incredibly family oriented and supportive,” said Janet Solis, one of Bristlecone’s newest hires in Concierge in a press release. “Everyone here really cares about my and my daughter’s wellbeing. It’s different from anywhere I’ve ever worked in the sense that we are asked to put the customer first, and I’m actually given the tools and support to go the distance for each person I serve.”

The correlation between engaged employees and successful companies has been widely reported in recent years. From decreased absenteeism to increased revenue per employee, businesses with engaged employees are statistically more likely to succeed. Dale Carnegie® Training reports that companies with engaged employees outperform those without by up to 202 percent. Productivity is increased and turnover decreases.